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I think now is an unprecendented time in
music. Not
only do artists have a means to control their
recording/production through the
developement/affordablity of DAWs
(Digital Audio Workstations) and excellent,
inexpensive new audio gear, but artists now
have the
ability to reach out to broad audiences without
major-label distribution and FM radio blitzs.
I'm obviously not saying anything new here... but
what I would like to add to the discussion is
that
it's increasingly up to the artist how they
discover
and utilize this power. Merely
writing songs, recording, producing and
releasing a
CD is not enough. Just having a Myspace page
is not
going to make people stop by and listen. Playing
shows isn't going to draw an audience (other than
your friends and family and you don't want to
know
what Paul Westerberg said about that). All
of these
things are just half of what being a successful
artist is about. The other half is finding
new and
interesting ways of
marketing yourself... the tools are there.
To be more specific, you need to generate
interest
in your music. Instead of thinking about ways to
get a "record deal", think about ways to find and
sell your music directly to an audience. Whether
that's offering .79 cent
downloads straight from your site, ring tones (I
know, I think they're lame too until I saw
how much
revenue they're
generating), seeking
Internet/Satellite radio-play (the "new" college
radio), contacting college
newspapers/e-zines/fanzines for CD reviews and
interviews , networking with
fans of bands similar to your own, or
offering your own
blog/podcast/e-newsletter (yes, I take my own
advice). Make sure your
site, name and key words are registered with
search
engines so that people
can actually find you if they're looking (for
more
info on this
http://selfpromotion.com/index.t).
It's also not a
bad idea to consider having "something to do" for
your fans when they go to
your site (games, quizes, contests, youtube,
whatever). Perhaps you have a
song about a particular subject that you feel
passionately about... network
with like-minded people and organize a benefit
concert. Hell, throw a
record-release party (Remember those? They
use to
be fun...). Make your
music special... make it an event... and for
god's
sake, please don't give
it away for free. Nobody respects or appreciates
something for nothing.
(A few indie artists who do an
excellent job of these things are: Tara Busch or Octavia Harris).
There's a difference between "selling out" and
selling yourself . I know
it's not "indie" or "cool" to be ambitious and
driven, but just thinking
that you or your songs are "too good for
this" isn't
going to win you any
fans. If you can't tell somebody why they would
want to listen to your
music in a few short sentences or grab their
attention in some other way...
what makes you think anybody will see your
tree for
the forest? And that
forest is growing...
Hope this helps... -h
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